Why People Buy From People: Putting the Owner in Your Posts
People aren't just hiring a company. They're hiring someone they trust. Here's why showing your face now and then helps, and what Google and Meta say.
Social media help for busy business owners
Plain-English advice on social media for small service business owners, from Hey Ada founder Leah Severson.
What to Measure on Social Media Instead of Likes
Likes feel good, but leads pay the bills. Here's what to measure instead, where to find it on Google, Facebook, and Instagram, and a post that proved it to me.
Should You Post the Same Thing on Every Social Media Platform?
Keep the same core message, then adjust the length, tone, and format for each platform. Here are each platform's official limits, and the one big exception.
What to Post on Social Media When Nothing New Is Happening (20 Ideas for Service Businesses)
You don't need a big announcement every week. Here are 20 post ideas for service businesses, plus what I post at my photography studio when nothing's new.
How to Use AI for Social Media Without Sounding Fake
Let AI do the heavy lifting, then make every post sound like you. Here's how I edit AI drafts, and what Meta, YouTube, and Google say about AI content.
Why Did My Social Media Reach Drop?
Low reach doesn't automatically mean you've been shadowbanned. Here's how Facebook and Instagram decide who sees your posts, and what to check first.
How Often Should a Small Business Post on Social Media?
No platform gives small businesses an official number. Here's what Facebook, Instagram, LinkedIn, and Google actually say, and how to pick a pace you can keep.
Do Social Media Posts Help Your Google Rankings?
Social media isn't a direct Google ranking factor, but it can still help people find your business. Here's what Google says, in plain words.
How Should a Business Share Links on Facebook Now?
Facebook stopped my business Page after two link posts in a month. Here's what happened, what Meta says officially, and how I share links now.
Does Social Media Help You Get Recommended by ChatGPT and Google AI?
Social media can help ChatGPT and Google AI notice your business, but not just because you post a lot. Here's what Google and OpenAI actually say.